Available for collaborations

Content that feels real.

UGC creator & storyteller based on the Gold Coast. I make beauty, lifestyle & wellness content that converts — through the lens of real motherhood, real life.

See my work Work with me →
Laura Irmer
Gold Coast Lifestyle · Beauty · Wellness
🇦🇺 English
🇧🇷 Português
🇩🇪 Deutsch
UGC Creator Lifestyle Content Beauty Reels Gold Coast Brand Collaborations Short-Form Video Wellness Motherhood UGC Creator Lifestyle Content Beauty Reels Gold Coast Brand Collaborations Short-Form Video Wellness Motherhood
Selected work

Content that
converts.

Brand campaigns and lifestyle-led UGC across home, wellness, skincare and family. Concepted, filmed and edited by me.

Aesthetic product reel
Maho Sensory
Rose Quartz · Sensory Product Showcase
Wine lifestyle reel
Pure The Winery
Beach Picnic · Aspirational Storytelling
Product demonstration
Maho Sensory
Kodo Catchall + Gypsy Wood · Home Fragrance
Premium unboxing
Maho Sensory
Glassware · Product Reveal
Lifestyle product demo
Maho Sensory
Chá Pot “At The Park” · Tea Ritual
Concept-led product reel
Maho Sensory
Happī Pill “Fried Egg” · Lifestyle Glassware
Wellness testimonial
Manuka Health
14-Day Honey Reset · Morning Routine
Lifestyle testimonial ad
ErgoTune
Ergonomic Chair · Work-From-Home Story
Parent testimonial
TalentGum
Online Learning · Service Demonstration
Product demonstration
Cocoon
Travel Comfort · Features & Use
Skincare testimonial
Esmi Skin Minerals
Hydration Routine · Product Recommendation

A selection of brand collaborations across home, wellness, skincare, family and lifestyle.

About me

Real life.
Real
content.

I'm Laura — a Gold Coast-based UGC creator and mum who makes content that actually feels human. My work lives at the intersection of lifestyle, home, beauty, and wellness, told through the lens of everyday life by the beach.

I create spec ads, short-form videos, and campaign content for brands who want to reach real women. Whether it's a morning routine, a product moment, or a relatable story reel — I bring genuine enthusiasm and a sharp eye for what converts.

My content is designed to work across Instagram Reels, TikTok, and paid social — ready to use, on-brand, and built to perform.

1yr+Experience
3Languages
AUMarket
∞Creative ideas
Content niches
Beauty & Haircare Wellness & Self-care Home & Lifestyle Motherhood Skincare Health & Nutrition Morning Routines Bedtime Rituals
Languages
English🇦🇺
Português🇧🇷
Deutsch🇩🇪
Ways to work together

Content built for
your brand.

From one-off creative to campaign-ready content bundles, every project is shaped around your audience, goals and visual identity.

01

UGC Video

Authentic vertical videos for organic social, product pages and paid campaigns.

02

Concept & Script

Scroll-stopping concepts, natural scripts, hooks and calls to action tailored to your brief.

03

Product Photography

Warm lifestyle imagery, product-in-use moments and social-ready stills.

04

Voice-over & Raw Footage

Natural voice-over delivery and flexible footage options for your editing team.

UGC packages

Pricing is tailored to the brief, deliverables and usage. Request my rate card or a custom quote below.

Start here

Single Video

A polished standalone video for brands ready to test a fresh creative direction.

  • One fully edited vertical video
  • Concept and natural script
  • One revision round
  • Delivery ready for social
Request a quote →
Most versatile

Content Bundle

A coordinated set of content with different angles, formats and storytelling styles.

  • Three fully edited vertical videos
  • Tailored concepts and scripts
  • A mix of formats for variety
  • One revision round per video
Request my rate card →
For paid creative

Ad Testing Bundle

Multiple creative variations designed to give your team more angles to test.

  • One core video concept
  • Alternative opening hooks
  • Alternative calls to action
  • Organised, campaign-ready delivery
Plan a campaign →
Available add-ons
Extra hooksExtra CTAsRaw footage Product stillsRush deliveryAdditional formats Usage rights licensing
The process

Simple, thoughtful
and collaborative.

A clear process keeps every project organised while leaving room for content that feels natural.

01

Brief

We align on your product, audience, goals, deliverables and usage.

02

Concept & Script

I shape the creative direction, hook and messaging for approval.

03

Film & Edit

I film and edit your content in a natural, brand-aligned style.

04

Review & Delivery

You review the content, revisions are completed and final files are delivered.

Good to know

A few
quick answers.

Where are you based?

I’m based on the Gold Coast, Australia, and work with both Australian and international brands.

What is your typical turnaround?

Turnaround depends on the brief, number of deliverables and product arrival. I’ll confirm a clear delivery date before the project begins.

Are revisions included?

Yes. My standard packages include one revision round, with any additional revisions agreed in advance.

Can you provide raw footage?

Yes. Raw footage can be added to your package so your team has more flexibility for future edits.

Are usage rights included?

Usage is quoted separately based on where the content will run and for how long, so the licence matches your campaign.

Do you create family or motherhood content?

Yes. Motherhood-led and family lifestyle concepts can be discussed when they are a natural fit for the product and brief.

Get in touch

Let's create
something real.

Open to brand collaborations, paid UGC packages, and usage rights licensing. Based on the Gold Coast, working with Australian and international brands.

Emailugc.lauradirmer@gmail.com
Instagram@lauradirmer
TikTok@ugc.lauradirmer